yes, I can (the quality advantage..)

Any profession has a label-engine for moving into its specific markets.

Coaching used - and abused! - the saying:
"Manager as a coach"
or
"I do not know any differences between leadership and coaching"
Well, it seems there are...
Actually, after over 15 years in management positions I know there are, and I use all this knowledge and leadership skills in my coaching programs.

Michael Porter of HBS once warned that the most dangerous place for a business is to be stuck in the middle without an obvious advantage of cost or quality.

Those who can't, teach

Those who can, nests ;)

Antrelier!