2) On Innovation and Invention - "what xerox did was invention. what apple did with the repackaging and final product was innovation. xerox created a whole new field of wealth. apple converted this wealth into money."
3) On Why a Caveman must understand your idea - "people hate learning curves! and marketing people really hate learning curves. any product today that requires a substantial learning curve is not what people are looking for. marketers want a product that would appeal to any cave person a 100,000 years ago. something that actually fit us into what our genes set us up to be interested in."
4) On Patterns in Human Cultures - "Alan quoted Robert Brown an anthropologist. The anthropologist wrote a book, where he spoke about a study of cultures on this planet for over 3000 years to find patterns of similarity in their behavior. They found 300 patterns. The products and services that are most widely accepted have aspects of these patterns. Language, Culture, Stories, Play, Games, Goals, News, Fantasies are all part of this."
5) On why we must pay attention to Invention - If you had Da Vinci's intelligence and were born in 10,000 BC, nobody would understand you. Henry Ford was an innovator, he took Da Vinci's models and used current technology to build the car. But the real invention was by a man named Isaac Newton. With his work, he created a context for people to think in a new way. Every entrepreneur in Silicon Valley, owes a ton of the money they have made to Newton. He gave us a language to discuss transformative ideas.
6) On Why the Future is not Incremental - "The present is built from a small part of the past. It is so overwhelming. The tyranny of the present is that it makes it very difficult to think, beyond what already exists. We must understand that the present is the least important time we live in. It is not reality, just a construction, done by our particular beliefs. But this is a vital insight, because now we know that we can create a new future, a new construction, that may not be similar to the present."
7) On being Good and Being Great - "Quoted Wayne Gretsky (hockey player) who once said that, 'A good hockey player goes to where the puck is, a great hockey player goes to where the puck is going to be. Think 50 years into the future and ask yourself, 'It would be ridiculous if this did not exist 10-20-30 years from now'