Key issues facing coaching in the future/ICF 2012

(% respondents)

Obstacles
Untrained individuals 43
Marketplace confusion 30
Market saturation 9
Under-pricing 5
Over regulation 3
Competing services 3
Other 7

Opportunities
Increased awareness of benefits 36
Credible data ROI/ ROE 28
Improved general perception 14
Increased demand 11
Positive media 8
Other 2

de aici:
http://www.coachfederation.org/includes/media/docs/2012ICFGlobalCoachingStudy-ExecutiveSummary.pdf