20 mar. 2014

How to be one of a kind ''employer of choice''?

How to meet all the requirements in the very order young talents would go for?
New media boosted the importance of internal communication quality
for companies' external branding.
A very interesting feature on Harvard Business Review blog
revealed a significant change in positioning items like "compensation",
and "market leadership" in the list of "job's advantage" of the newly grads.
Surprisingly, "people and culture fit" was the first!

How to efficiently express it?
What is a buy-in answer for the question:
"What is like to work there?"
For certain, you have to have a true story,
and an exquisite storyteller in charge of communication...