do not differentiate* within yourself

"In God
the word does not differ from the intention,
for He is true;
nor the word from the effect,
for He is powerful;
nor the means from the effect,
for He is wise."

Blaise Pascal

* there is that famous saying about (outer) markets,
and surviving in it:
”Differentiate or die”, Jack Trout

On the inner market, it is consistency what makes
purpose being achievable,
and the person her/himself ”buyable”.

If the words differ from the intention,
you are a liar (to yourself and others)
If the words differ from the effect,
you are manipulating (yourself and others)
If the means differ from the effects
you are harming (yourself and others)..